To better understand the driving habits and frustrations of my users, I asked myself these questions while generating a user research plan:

• Why do people even have more than one SVOD service?

• How effortless is finding a new video uploaded recently?

• How do they feel about switching between the apps?

I collected data utilizing Individual Interviews.

Using my research results, I developed personas based on the commonalities I saw in the research participants. Primarily, the people I interviewed fell into two similar groups.

1. The binge-watching Bhuvan.

2. Time constraint Tammy.

User Stories

User stories helped to identify the functional needs of the product. It helped to keep the design user-centered. I created user stories to describe the type of user, how they will use the app, what they wanted, and the tasks or goals that users can accomplish.

User flows visualize the red routes of my app. I created three user flows based on the below paths:

Sketches for Adding multiple subscriptions and multiple profiles into the app, as they are the primary requirements of the users.

Guerilla Usability Testing

Through Guerilla Usability Testing, I wanted to discover whether the app communicates what the user is looking for, anything that the user is baffled about. I have given them a few tasks to perform on my interactive prototype with Marvel. The most significant insights from the session were.

• Users were trying to add SVOD through the login page instead of the sign-up page.

• Most of the users did not understand the meaning of SVOD.

Recommendations:

According to the insights I found from the Guerilla Usability Testing, the changes I implemented in my design include.

• To allow the users to add SVOD in later stages after the signup process, which lets them add any SVOD at any point in time.

• I would like to change the option of “Add SVOD “to “Add your subscription,” making it easy for users to understand.

After the guerrilla usability testing, I made some of the necessary changes to improve the user interaction based on the findings and created the mid-fidelity wireframes using Sketch.

Prototype

I created clickable prototypes by importing my wireframes (updated to include the style guide) into InVision.

For HUDDLE usability testing sessions, I interviewed four people who fit into users’ categories with access to multiple content providers’ platforms.

I assigned the testers some basic tasks that I wanted them to complete:

• Create two different profiles.

• Add the subscription.

• Watch the content from Netflix and Hulu only.

• Save a movie to watch offline.

• Remove a subscription from the app.

Overall the users were able to complete the tasks with ease for creating a profile, watching content from specific providers, saving a movie, and removing a subscription.

Areas of Improvement

1.They had the same content in more than one provider. Users wanted to know the source of their streaming content.

Conclusion

Key Takeaways from this experience:

• Every user interaction teaches you something.

• Small, frequent iterations of product designs allow for easier course correction early in the process.

• Designing your products based on your users’ needs instead of your assumptions leads to better outcomes.

Through the short discussions that I had with the interviewees after the moderated usability tests, the interviewees agreed that I should make the app and are excited about it. Overall, I felt inspired to keep making iterations, which will allow me to improve as a UX Designer, giving me a chance to make the app a reality.